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Logo Design - Reach

Introduction

STW underwent a rebranding of their remote telematics device management application. Formerly known as VDSR, now Reach is an application that is prided as the most user friendly and intuitive tool to configure and manage telematics devices remotely. The goal is for the Reach brand to represent IoT and connectivity, flexibility, control, cutting edge and continuously refreshed, technical expertise, professionalism, presented and delivered with a smile.

Initial Sketches

Logo Concept

Reach: Can be represented by a person/user “reaching” up to the sky. Stretched hands has a positive connotation, it means accessible, user friendly.
Easy to Use application —> Makes people happy, higher emphasis on the user.
WIFI logo to represent Connectivity.
Friendly Design with soft edges.